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Peri Silverman

Copywriter. Communicator. Word Lover.
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Listen to Your Users: Use Data to Create Content That Resonates. →

April 8, 2019

Let’s say your child comes home from school and tells you they had a bad day. Do you just pull out the bandages and immediately start dressing invisible wounds? No. First, you try to get some key data.

Your Users Don’t Need to ‘Learn More’: Boost engagement with more contextual calls to action. →

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