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      <image:title>Home - Product Brochure</image:title>
      <image:caption>Product brochure for a diagnostic services and pharmaceutical testing company. Created at BrandBuddha Creative Director: Sandra Erdtmann</image:caption>
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      <image:title>Home - Espresso: More to Love Print Ad</image:title>
      <image:caption>Concept developed for Royal Caribbean's Espresso Reservation System for travel agents.    Created at Mirum Copywriter: Peri Silverman Designer: Matt Kirkpatrick  </image:caption>
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      <image:title>Home - Espresso: More to Love Print Ad</image:title>
      <image:caption>Concept developed for Royal Caribbean's Espresso Reservation System for travel agents.    Created at Mirum Copywriter: Peri Silverman Designer: Matt Kirkpatrick  </image:caption>
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    <loc>http://www.perisilverman.com/articles/2018/7/10/record-breaking-storytelling-what-the-black-panther-filmmakers-can-teach-us-about-collaboration</loc>
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      <image:title>Work - Product Brochure</image:title>
      <image:caption>Product brochure for a diagnostic services and pharmaceutical testing company. Created at BrandBuddha Creative Director: Sandra Erdtmann</image:caption>
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      <image:title>Work - Product Brochure</image:title>
      <image:caption>Product brochure for a diagnostic services and pharmaceutical testing company. Created at BrandBuddha Creative Director: Sandra Erdtmann</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/557f66f6e4b00ddc71ac353d/1612985131498-UD317L819K399XE18JZ5/Screen+Shot+2020-12-02+at+10.41.23+AM.png</image:loc>
      <image:title>Work - Website: financial services</image:title>
      <image:caption>Website for financial services company. Created at Industry of Hues Creative Director: Alexis Campanis</image:caption>
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      <image:title>Work - Website: Orient Star watches</image:title>
      <image:caption>Orient Watch website feature module as part of the redesign of orient-watch.com. Created at Mirum Copywriter: Peri Silverman Designer: Emerson Driver</image:caption>
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      <image:title>Work - Print Ad: Espresso/More to Love campaign</image:title>
      <image:caption>Campaign print ad developed to promote the new features of Royal Caribbean's Espresso Reservation System to travel agents. Created at Mirum Copywriter: Peri Silverman Designer: Matt Kirkpatrick</image:caption>
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      <image:title>Work - Branded concept: HIV treatment</image:title>
      <image:caption>Winning concept created with art director partner as the healthcare professional campaign for Reyataz, a treatment for HIV. The "urban warrior" we created represented a solution for some of the biggest challenges HIV patients take on every day, starting with maintaining an undetectable viral load.</image:caption>
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      <image:title>Work - Unbranded ad concept: surgical blood clotting solution</image:title>
      <image:caption>Creative ad concept for a surgical blood clotting solution, bringing awareness to the challenge of excessive bleeding surgeons can experience with patients in the operating room (OR).</image:caption>
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      <image:title>Work - Website: Qualcomm Snapdragon machine learning</image:title>
      <image:caption>Featured security and platform modules for Snapdragon machine learning as part of redesign of qualcomm.com. Created at Mirum Copywriter: Peri Silverman Designer: Jonathan Smith</image:caption>
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      <image:title>Work - Unbranded disease awareness detail aid: psoriasis</image:title>
      <image:caption>The first of four unbranded disease awareness detail aids for healthcare professionals (HCPs), highlighting the emotional and physical effects psoriasis can have on patients. Awards 2009 Healthcare Clio Awards: Print Disease Awareness Campaign, Bronze 2009 Med Ad News Manny Awards: Best Disease Awareness Campaign 2008 Rx Club Awards: Award of Excellence</image:caption>
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      <image:title>Work - Branded ad campaign: Stelara</image:title>
      <image:caption>The Stelara launch campaign elements and mantra were simple: clean, clear and uncluttered. The equation, clear blue sky and cowgirl driving towards the horizon represented the freedom, clarity and relief psoriasis patients could experience with only four maintenance doses of Stelara per year—giving them 361 days free of dosing. The years I spent working on this brand were invaluable to my growth as a creative thinker and writer. Awards 2010 MM&amp;M (Medical Marketing &amp; Media) Awards: Silver, Best Total Integration Campaign Program for Large Companies Rx Club Awards: Award of Excellence for print, integrated, and launch campaign</image:caption>
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      <image:title>Work - Brand book/style guide: Isentress</image:title>
      <image:caption>"Brand Expression" page from the Isentress U.S. and global brand book/style guide.</image:caption>
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      <image:title>Work - Ad: Gilda's Club award honoree</image:title>
      <image:caption>Congratulatory ad written for 2010 Gilda's Club Red Door Award honoree Sheri McCoy, worldwide chairman of the Pharmaceuticals Group and Executive Committee member of Johnson &amp; Johnson. Ms. McCoy was honored by Gilda's Club for her contributions to improving the quality of life for people who have been affected by cancer. The J&amp;J pharmaceutical company, Centocor, was our client who produced the psoriasis treatment, Stelara.</image:caption>
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